About
Brar's restaurant is a well-known chain of Indian cuisine restaurants in Canada, offering a delicious and authentic taste of India. With multiple locations across the country, Brar's has become a go-to destination for foodies looking to experience the rich and diverse flavors of Indian cuisine.
Brief
Brar's social media presence has been struggling due to the use of graphic content and photo and videos that were of low quality and not very engaging. This has resulted in the brand's profiles appearing outdated and led to a low engagement rate.
Scope of Work
Content Creation
What we worked on
✔ Successfully executed a content strategy aimed at increasing brand awareness and building a loyal community.
✔ Conducted research on current trends, upcoming holidays, and the brand's upcoming promotions and offers. Based on this information, a monthly content calendar was worked upon with ideas and concept notes.
✔ Photography team created original, high quality content for the brand, which was shared with Brar's team before the start of each month to ensure a smooth flow of content and posting.
✔ Additionally, we provided suggestions for promotional ideas, influencers, and other ways to grow the account.
✔ On-going support provided for requests such as launch of new products and restaurants.
Results
✔ By producing visually appealing content, the brand was able to capture the attention of its followers and increase engagement on its social media channels. High-quality images and videos are more likely to be shared and commented on, which helps to boost the brand's overall visibility and engagement rates.
✔ By showcasing the restaurant's food and atmosphere in a professional and attractive way, the high-quality content helped to improve the overall perception of the brand. Customers are more likely to view Brar's Restaurant as a high-end, quality dining option when they see professional imagery and videos on social media.
✔ Social media algorithms tend to favour high-quality content, which means that posts that are visually appealing and engaging are more likely to be shown to a wider audience. Brar's Restaurant was able to increase its reach and attract new followers to its social media channels.
✔ The professional content created for Brar's Restaurant helped to build a consistent brand identity across all social media channels. By using the same visual style and tone of voice, the brand was able to establish a recognizable and cohesive presence online.