About
Chawk Bazar is a South Asian Eatery based in Scarborough, Ontario, Canada. They provide a refreshing new take on Bengali cuisine without sacrificing tradition. For those of South Asian heritage, Chawk Bazaar is a place that makes you nostalgic for food straight from home. For others, once you get a taste, you'll be coming back for more.
Brief
Chawk Bazar faced the challenge of low brand recognition. Customers were unfamiliar with Bengali cuisine, which made it difficult to establish a loyal customer base.
Scope of Work
1. UGC style content creation
2. Social Media Marketing
3. Influencer Marketing
4. Content Writing
What we worked on
✔ To overcome this challenge, we formulated a targeted content strategy. This strategy addressed a common pain point among customers - their lack of knowledge about Bengali cuisine. The brand shared informational content and highlighted the delicious flavours of Bengali cuisine to attract potential customers.
✔ Synonym Social leveraged a comprehensive influencer outreach program to increase engagement, improve brand awareness, and support the brand's marketing goals. By collaborating with local Bengali influencers, the brand was able to reach a wider audience and build trust with potential customers. Influencers created posts about Bengali dishes, the discounts offered, and promoted Chawk Bazaar's catering services.
✔ To help establish trust with potential customers, the brand shared Google reviews on their social media page.
✔ To increase engagement and referrals, Chawk Bazaar shared discount codes and hosted giveaways on their social media page.
Results
✔ Chawk Bazar's social media campaign successfully increased engagement on their social media page. This was achieved through various tactics such as discount codes, giveaways, and informational content.
✔ By leveraging influencer collaborations, the brand was able to reach a wider audience and improve their brand reach. Collaborating with popular Bengali influencers helped the brand to connect with Bengalis in the area and establish a loyal customer base.
✔ Through the social media campaign, Chawk Bazar was able to connect with Bengalis in the area and promote their authentic Bengali cuisine. This helped to establish the brand as a go-to destination for those seeking delicious Bengali food.