About
Miniso is a retailer that offers thoughtfully designed goods at low-cost. They specialize in cute plushies, beauty, electronics, and other categories. They also drive sales by collabs with iconic brands such as Coca Cola. Other accessories, featuring popular animated characters and cartoons such as the Minions and Mickey Mouse — become must-haves.
Brief
To create buzz on social media for the opening of Miniso's 100th store, we employed an influencer outreach strategy.
Scope of Work
Influencer marketing
What we worked on
✔ Connected with influencers across the country who had a strong social media presence and aligned with Miniso's brand values
✔ Targeted different niches of micro and macro influencers to reach a diverse audience and improve the campaign's effectiveness
✔ Spread out our social media activity over 15 days to build excitement and momentum leading up to the store opening
✔ As a result, the reported reach at the end of the campaign was 578k+ which exceeded our expectations and helped to create a significant buzz on social media.
Results
✔ The social media campaign for Miniso's 100th store opening exceeded our expectations in terms of reach and engagement. The campaign was able to generate significant buzz and reach a wide audience across India.
✔ By targeting different niches of micro and macro influencers, the campaign was able to reach a diverse audience. This helped to improve the campaign's effectiveness and generate buzz among different groups of people.
✔ The campaign generated significant reach on social media with a reported reach of 578k+. This indicates that the campaign was successful in reaching a wide audience and generating buzz about Miniso's 100th store opening across India.
✔ The campaign helped to improve Miniso's brand recognition across India. By leveraging social media and influencer collaborations, the brand was able to connect with a wide audience and establish a strong presence on social media.
✔ The social media campaign was successful in driving footfall to Miniso's 100th store. By building excitement and momentum leading up to the store opening, the campaign was able to generate interest among potential customers and encourage them to visit the store.