About
Inspired by the MyPlate Plan, developed by the government of the United States — MyThali is a project undertaken by Arogya World, a non-profit. They translated India's National Institute of Nutrition's (NIN) research into easy-to-understand guidelines and infographics, such as customized meal plans for urban dwellers and those living in rural communities.
Brief
Our objective was to assist MyThali in promoting healthy eating habits among women of various age groups with the help of Influencers
Scope of Work
Influencer marketing
What we worked on
✔ Female influencers across the country were reached out to as part of the campaign to spread awareness about healthy eating habits among women
✔ Both micro and macro influencers were targeted in the campaign, with a focus on different niches to ensure a diverse and targeted audience
✔ Campaign briefs and content areas were planned with the influencers to create a variety of photos and videos, which resulted in an increased return on investment (ROI) for the brand
Results
✔ By partnering with influencers, the brand was able to tap into their audiences and reach a wider range of people who may not have been aware of the brand previously
✔ Influencers tend to have highly engaged audiences, so by partnering with them, the brand saw an increase in social media engagement
✔ By partnering with influencers who align with the brand's values and messaging, the brand could improve its overall brand perception. It helped building a more positive sentiment towards the brand and increased trust and credibility