Brief
- Low Engagement
- Increase brand awareness
- Generate more leads
Scope of Work
1. Social Media Content Creation (photo and video editing)
2. Social Media Marketing
3. Newsletter Design
4. Content Writing
5. Designing
What we worked on
✔ Built a community of engaged followers for Toronto Kids Fashion Week (TKFW)
✔ Uploaded original reels to increase audience engagement.
✔ Actively engaged with TKFW's followers by responding to comments and direct messages on Instagram
✔ Designed visually appealing and on-brand creatives for TKFW, including social media graphics, event invitations, and promotional materials
✔ Ensured all creatives were optimized for different social media platforms and other marketing channels, maximizing their reach and impact
✔ Designed creatives that effectively showcased the unique features of TKFW's events, such as the latest kids' fashion trends, innovative designs, and talented young models
✔ Coordinated with PR agencies for increasing the reach of upcoming shows and events
Results
✔ The team's efforts have helped to significantly increase TKFW's brand awareness, both on social media and in the wider fashion industry
✔ The community of engaged followers that the agency built has spread the word about TKFW's events, resulting in increased attendance and media coverage
✔ Greater Audience Engagement: By uploading original reels and responding to comments and direct messages on Instagram, the agency has successfully increased audience engagement with TKFW's brand. This has helped to create a sense of community among followers and encouraged them to interact with the brand on a deeper level
✔ Improved Visual Identity: The visually appealing and on-brand creatives designed by the agency have helped to improve TKFW's overall visual identity. By creating consistent and cohesive visuals across all marketing channels, the agency has helped to make TKFW's brand more recognizable and memorable.
✔ Increased Event Attendance: The agency's coordination with PR agencies to increase the reach of TKFW's shows and events has resulted in increased attendance and media coverage. This has helped to solidify TKFW's position as a leading event in the kids' fashion industry.
✔ Higher Sales and Revenue: The agency's efforts have ultimately led to higher sales and revenue for TKFW. The increased brand awareness, engagement, and attendance have resulted in more ticket sales, sponsorships, and partnerships, helping to increase TKFW's bottom line