Content Planning, Strategy and Content Creation
Approach
Teaser Campaign: Created buzz before launch with short, engaging videos that built anticipation.
Drool-Worthy Food Content: Captured the richness of South Indian flavors with high-quality visuals that made audiences crave a visit.
Behind-the-Scenes Storytelling: Showcased the kitchen process, from fresh ingredients to final plating, emphasizing cleanliness and quality.
Meet the Team: Introduced the chefs and staff, adding a personal touch to build trust and connection with the audience.
Challenge
Launching a new South Indian restaurant in a competitive Toronto market meant building excitement, trust, and a strong online presence from day one. Love South needed a content strategy that would attract food lovers and showcase the authenticity of its cuisine.
Results
Strong Launch Hype: Teaser videos generated excitement, drawing in customers from day one.
Higher Engagement & Shares: Mouthwatering food content led to organic reach and word-of-mouth buzz.
Authentic Brand Connection: Behind-the-scenes and staff-focused content built credibility and trust among diners.
A Go-To Spot for South Indian Cuisine: Love South quickly positioned itself as a must-visit restaurant for authentic South Indian flavors in Toronto.
Through strategic storytelling, high-quality visuals, and engaging content, we have been helping the Love South team to increase their social media presence with quality and relevant content.
Asmita David, Social Team
I’ve absolutely loved working with Vishakha and her team to provide content for our Love South socials. They have a great knack for coming up with fresh, trending ideas and collaborating closely with us to turn those ideas into high quality engaging content for our pages. Their creativity and attention to detail have truly helped create our branding from the start. Vishakha understood our brand’s vibe and has consistently delivered content that resonates with our audience. If there are changes, she’s always quick to respond and resolve any issues. I’m happy with the work and look forward to continuing to grow our socials with them!
